Brand architecture and trademark programme, multi-brand
TEX Group’s own brand architecture, defined and protected as one trademark programme.
Period
2026
Services
TEX Creative
{THE BRIEF}
A group operating several brands had no defined relationship between them. Names had been added as needs arose, with no rule for what sat under what.
Protection had been handled the same way — some marks registered, some not, and no view of which classes or territories actually mattered.
{WHAT WE DID}
Brand architecture defined: parent, business lines and sub-brands
Naming rules set for anything added later
Trademark pre-search and class strategy across territories
Registration and renewal programme coordinated
Domain and digital-asset protection aligned with the structure
{THE RESULTS}
Classes
TEX Business Lines
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