Group rebranding and media library, multi-property

One visual system and one asset library for a group that had grown five different looks.

Hotel lobby lounge with sofas and wooden wall slats

Professional experience — not a TEX Group project. This work was delivered before TEX Group was formed and remains attributed to the professionals and organisations responsible for it. It is shown to demonstrate relevant operating experience, not as a TEX corporate reference.

Period

2024

Services

TEX Creative

TEX Gastronomy

{THE BRIEF}

Each property in the group had developed its own logo, palette and photo set. Sales material, listings and social channels no longer looked like one company.

The gap was not only design. There was no single place to find a usable image, so every request produced a new shoot or an old file at the wrong resolution.

{WHAT WE DID}

  • Group and property identity system defined

  • Photography across rooms, F&B, spa and public areas

  • Property films and short-form content produced

  • Single asset library built with naming and usage rules

  • Rollout across sales material, listings and digital channels

Hotel bar and restaurant with a coffered ceiling
Luxury hotel lobby with marble floor and chandeliers
Grand hotel lobby with a golden chandelier
Hotel lounge with a domed ceiling and chandeliers

{THE RESULTS}

Properties

5

TEX Business Lines

2

Project lead

1

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